How cumbersome a task is it to personally maintain records of interactions with all customers and send out SMS and/or mails in response to them? Though these SMS and mails are an important part of marketing campaigns and are also subsequently a tool for keeping the customers engaged, handling them …

With technological advancements and the society continuously moving towards digitization, having an e-store is nowadays more important than having physical stores. And mind you, your e-store is not just limited to the viewership of online customers as the popular belief. In fact, even customers intending to visit your physical store …

What makes your business thrive? Customers, right? They are the reason why your business exists and your main motive is to maximise their satisfaction with your products. It is truly said that the customer is the king. If you please your customers and provide them with a good experience, you …

It is rightly said that the best competition you have is you. You can measure and analyze your performance and need for improvement better by comparing current performance with your past performances, bringing out the best in you. Same is the case with your business. It may be conducive to …

You may be getting a lot of traffic on your website but it may get difficult to convert those views into leads. If that is one of the challenges your business has been continually facing, then web forms are for you! These are forms that appear on the screens of …

Tired of old-school style record-keeping and maintenance of huge piles of files? Fed up of all the data you have to manually feed and it becomes a nightmare if you have to find something in old files? Cringe no more because Google plugins can save you all that effort! If …

In today’s competitive world, you have to offer something extra to your customers to impress them more than your competitors. Constantly keeping your old customers glued to you is also an equally difficult task. One of the techniques that any firm can adopt for maximising customer satisfaction is customer segmentation. …

In the tech-savvy generation of these days, almost everything is getting digitalised.  For a venture to begin, having a website is as crucial as having an office space, whether they provide online services or not. The looks of your website and/or its landing page can leave quite a lasting impression. …

Everyone in a customer relationship management job is aware of what a nightmare it is to keep a record of all your leads, their queries and interactions you have had with them. Often having a manual force managing CRM may end up creating not only tardiness and frustration for the …